Interactive digital marketing spending in the U.S. will grow exponentially in the near term to over $50 billion by 2014. Learn about how you can participate in this revolution from digital marketing managers in two of the most well-known brands in the world – Dow Chemical and GlaxoSmithKline.
The Digital Marketing Revolution
November 14, 2011
12pm, Alter Hall 239
Jim DeLash
Director, Digital Marketing and Media, GlaxoSmithKline
Kathy Herron
Digital Marketing Manager, The Dow Chemical Company
You will also hear about the Fox School’s new minor in Digital Marketing which is a joint program between the top 20 U.S. News and World Report ranked Department of Management Information Systems and the Department of Marketing and Supply Chain Management.
The event will also feature Jimmy Johns sandwiches for all attendees!